the take over

I just love Sass & Bide's new campaign featuring the one and only Coco Rocha. She begins her take over of all things S&B social media tomorrow. I think it's a really smart marketing idea that hasn't been replicated 1000 times like all the others! Plus Coco is the bomb, she is such a unique and stunning model (and she's from my new home - Canadian!). There's also a competiton to win a look from the campaign.. GO GO! xx Sharday